Leadership Spotlight: A Conversation with Executive Vice President, Distribution & National Accounts, Jessica Correnti
Jessica Correnti serves as executive vice president, distribution and national accounts, at Capital Square, where she leads the sales team, oversees the support and nurturing of Capital Square’s existing relationships with broker-dealers and registered investment advisors, and spearheads the company’s pursuit of new relationships nationwide. Her driving passion is fueled by her steadfast integrity, as she seeks to continually set, meet and raise the highest standards of excellence in the industry.
The following conversation took place on November 3, 2025.
What energizes you about Alts?
Jessica Correnti: From the moment I entered financial services, I thought alternative investments were the most energizing part of the industry – one of the only asset classes that you can really see, feel, touch, and smell. When you’re investing in something tangible, you have a connection to that asset that’s substantial, not simply an abstract idea.
Now, in the present day, the alternative investment industry is seeing commoditization. A real evolution is underway. A decade back, investors saw differentiation between sectors and assets, but also in the experience of the investment, such as the fund type, the structure, the fees and the return profile. Now, those attributes have narrowed. Sponsors now compete on the thoughtfulness of the structure, the quality of the offering’s underlying investments and the investor-centric model the sponsor has put together – as well as the quality of the execution and the values inherent in the professional relationships.
Private alternative investments are more sophisticated and transparent today. This long-haul transformation and the ability to influence the investor experience within these new differentiating factors energize me even further.
If a differentiating factor is that authentic investors-first mindset, leading with transparency and integrity, as you’ve spoken about before, how do you as a leader in the industry make sure to put forth your values, front and center, in your daily work?
Jessica Correnti: Every individual has unique skills and influence, power and knowledge, and with those talents, you should serve others and share with others, so that they may grow and continue giving their best to even more people. Serve, share, give – simple ideas my personal faith guides me to live by every day.
For me, serving is using my talents, knowledge, skills, power and influence to help other people where they are. This means providing them with information that they need and supporting them with my abilities, so their time is free for their own unique talents.
Regarding how I share, my favorite conversations are not always about selling DSTs, believe it or not. My favorite conversations are often with people who call me on a regular cadence for mentorship. I listen to the season they’re in and share with them what I have learned from my experience to try to support them in every way I can.
My final focus is how I give. Yes, this is, in part, giving time to mentorship, giving time to IPA, and maybe soon the ADISA board if I am elected; but this also is how I show up each day, no matter what I’m doing, giving people my time, attention and energy.
These core values for my personal identity give me my operating framework in my position leading the Capital Square sales team, and it’s incredibly fulfilling to see these ideas throughout the full Capital Square team as well. Louis Rogers founded Capital Square with these same values of serving, sharing and giving. You see it in our firm’s relationship with our investors, in our partnerships across the Alts community and within the local communities where we find ourselves, in Richmond, Virginia and elsewhere.
Relationships are clearly important to you. What do you see as the future of relationships in the tax-advantaged real estate and larger alts industry?
Jessica Correnti: When people talk about the path forward with relationships related to investments or investment advice, there’s an expectation that part of that answer will be about AI. That is a true answer to give.
Artificial intelligence will definitely continue to crawl and creep through our space. I actually just watched an alternative investment offering video by another sponsor, where the entire presentation was created by AI. Artificial intelligence can be seamless, and the avatars speak without stutters; but AI is not going to be able to replace a true conversation, a true face and a true relationship. There may be chatbots, robots or AI duplicated faces that we speak to, but at the end of the day, someone who will be invested ethically and morally in your outcomes is not replaceable.
I think about relationships from a human-to-human perspective. Consultative selling and consultative sales team approaches should always be the first step in any type of relationship. From there, curiosity, understanding and alignment of goals can grow dramatically.
Technology will allow greater reach and greater access. It will elevate sophistication, transparency, speed and streamline processes. However, in tandem always will be the real trusted partners, the person you’ve worked with for years, who you know as a trusted specialist on the product and the market, and who you know will find you the in-depth, non-superficial answer to anything you would like to know.
In this age of AI, why is deeper education and the ability to have a human relationship important for investors, broker-dealers and RIAs? Why do you suggest the importance of humanity when artificial intelligence can quickly produce any answer?
Jessica Correnti: I think my quick answer is that AI still getting things wrong, and there’s an element of human-input that will require mass training to minimize error. Subtleties within our space can be intricate, market-specific and not easily summarized within a few sentences. Information in PPM documents and marketing materials can be misconstrued if an algorithm pairs it with information that it shouldn’t be paired with. In addition, while there’s a lot of information on the internet, not all of that source material is true. There’s tremendous value in what I’ll call a “gut check” that deeply knowledgeable professionals can provide.
Plus, everyone learns differently. I learn better by reading. Others value insights gleaned from conversations or presentations, or a mix of numerous information gathering practices. Every investor and advisor learns differently as well. Human connections can provide a variety of touchpoints and tools, adjusting by understanding the unique nature of learning styles, as well as body language and conversational cues.
Finally, relationships beget relationships. While AI can provide information, it will be difficult for AI to become an impactful center of influence for an advisor or investor. Relationships with experts you know and trust are centers of influence, and the strongest business model is that which uses referrals. Partnerships remain endlessly valuable.
Where else do you see the industry going and continuing to transform?
Jessica Correnti: We’re going to continue seeing a standardization of best practices between alternative investments, as I noted, but also a widening of the types of choices we can make. We’re going to see more in sports and a ton more in AI, blockchain and innovative technologies in the coming years. Those assets that might feel abstract today are going to start feeling far more real and tangible. Then we’re going to have to remember that we (in the private real estate world) have already faced challenges with evolving structures. We’ve already provided new levels of transparency and created best practices. It will be really interesting to see the maturation of some of these private and real asset types in juxtaposition to what I think will be a boom of a completely new set of private real assets.
But again, it will be the professionals who lead with a focus on serving, sharing and giving that will be the legacy makers who stand out amid the chaos. The experts who never stop learning and pursuing their passions for delivering investor outcomes will be the standout successes.
I am grateful to be in this industry, and I am eager to lead alts industry professionals through our exciting present and possibility-filled future.
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Disclosure: Securities offered through WealthForge Securities, LLC, Member FINRA/SIPC. Capital Square and WealthForge Securities, LLC are separate entities. There are material risks associated with investing in DST properties and real estate securities including illiquidity, tenant vacancies, general market conditions and competition, lack of operating history, interest rate risks, the risk of new supply coming to market and softening rental rates, general risks of owning/operating commercial and multifamily properties, short term leases associated with multi-family properties, financing risks, potential adverse tax consequences, general economic risks, development risks, long hold periods, and potential loss of the entire investment principal. Past performance is not a guarantee of future results. Potential cash flow, returns and appreciation are not guaranteed. IRC Section 1031 is a complex tax concept; consult your legal or tax professional regarding the specifics of your particular situation. This is not a solicitation or an offer to see any securities. Please read the Private Placement Memorandum (PPM) in its entirety, paying careful attention to the risk section prior to investing. Diversification does not guarantee profits or protect against losses. Private placements are speculative and illiquid.
